Revenue Agenda
  • Investing
  • Latest News
  • Editor’s Pick
  • Economy
  • Investing
  • Latest News
  • Editor’s Pick
  • Economy
No Result
View All Result
Revenue Agenda
No Result
View All Result
Home Editor's Pick

Little-known NJ baby retailer tentatively wins rights to Buy Buy Baby’s IP for $15.5 million

by
July 4, 2023
in Editor's Pick
0
Little-known NJ baby retailer tentatively wins rights to Buy Buy Baby’s IP for $15.5 million
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter

A little-known baby retailer based in Piscataway, New Jersey, has tentatively won the auction for the intellectual property of Bed Bath & Beyond’s crown jewel Buy Buy Baby, according to court records. 

Dream on Me Industries, which sells cribs, strollers and other baby goods through a host of retail partners, won the Wednesday auction with a bid price of $15.5 million, court records filed Friday say. The acquired assets include Buy Buy Baby’s intellectual property, business data, internet properties and mobile platform, the records say.

Wednesday’s auction was only for Buy Buy Baby’s intellectual property, after its parent company Bed Bath & Beyond decided to split up the sale process in an apparent effort to secure a higher bid price. Another auction for all of Buy Buy Baby’s assets, including its many stores, will be held July 7, the records say. 

Dream on Me’s win is only tentative. If Bed Bath & Beyond receives a higher bid at the upcoming auction, it could lose the rights to Buy Buy Baby’s intellectual property.

Everyday Health Media, a digital media company that produces health and wellness content, was selected as a backup bidder. 

More from CNBC

Tesla shares rise nearly 7% after delivery and production numbers beat expectations Bluesky experiences ‘record-high traffic’ after Elon Musk imposes rate limits on Twitter Rivian shares surge as second-quarter EV deliveries top estimates

Buy Buy Baby has long been seen as the most valuable part of its parent company’s enterprise. But the winning bid price is $6 million less than the $21.5 million Overstock.com agreed to pay for just Bed Bath & Beyond’s intellectual property in a deal that closed earlier this week.

Still, in its most recent quarterly securities filing, Bed Bath noted the intangible value of its trade names and trademarks for the entire business was just $13.4 million. The two deals combined more than double that total.

Earlier this month, an unknown bidder who was interested in keeping 75% of Buy Buy Baby’s stores open was seeking an additional $50 million in capital to shore up its proposal, CNBC previously reported. It’s not immediately clear if that bidder is still in the race, but the figure offered insight into how much bidders would need to purchase the entire Buy Buy Baby business and keep it running as a going concern.

Since it declared bankruptcy in late April, Bed Bath & Beyond has been determined to sell its assets at the highest price possible. The company has repeatedly pushed back several auctions as it worked to secure buyers. 

Interest has largely centered around Buy Buy Baby, but the sale process is increasingly uncertain after doubts grew in the days ahead of the auction about the number and size of bids, CNBC previously reported.

The company offloaded its namesake banner to Overstock.com earlier this month. The e-commerce retailer, which plans to change its website name to Bed Bath & Beyond, opted out of acquiring Bed Bath’s stores and inventories.

This post appeared first on NBC NEWS
Previous Post

GOP presidential candidate shreds ‘idiotic’ calls to end American birthright citizenship

Next Post

The off-campus imposition on collegiate speech

Next Post
The off-campus imposition on collegiate speech

The off-campus imposition on collegiate speech

  • Trending
  • Comments
  • Latest
Top 10 Potash Countries by Production (Updated 2024)

Top 10 Potash Countries by Production (Updated 2024)

August 21, 2024
Top 10 Phosphate Countries by Production (Updated 2024)

Top 10 Phosphate Countries by Production (Updated 2024)

August 1, 2024
Top 10 Uranium-producing Countries (Updated 2024)

Top 10 Uranium-producing Countries (Updated 2024)

November 6, 2024
7 Biggest Lithium-mining Companies in 2024

7 Biggest Lithium-mining Companies in 2024

September 18, 2024
BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

0
New Hampshire Gov. Sununu signs $15.2B ‘miracle’ budget into law

New Hampshire Gov. Sununu signs $15.2B ‘miracle’ budget into law

0

Pennsylvania House clears tax credits for new teachers, nurses, police officers

0
Evers signs bipartisan sales tax bill aimed at sparing Milwaukee from bankruptcy

Evers signs bipartisan sales tax bill aimed at sparing Milwaukee from bankruptcy

0
BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

July 6, 2025
Tech 5: US Lifts EDA Restrictions for China, Apple Explores Third Party AI for Siri

Tech 5: US Lifts EDA Restrictions for China, Apple Explores Third Party AI for Siri

July 6, 2025
BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

July 5, 2025
Crypto Market Recap: Crypto Rallies As “Big, Beautiful Bill” Passes Congress

Crypto Market Recap: Crypto Rallies As “Big, Beautiful Bill” Passes Congress

July 5, 2025
Enter Your Information Below To Receive Trading Ideas and Latest News

Error: Contact form not found.

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Recent News

BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

July 6, 2025
Tech 5: US Lifts EDA Restrictions for China, Apple Explores Third Party AI for Siri

Tech 5: US Lifts EDA Restrictions for China, Apple Explores Third Party AI for Siri

July 6, 2025
BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

BTV Highlights: North American Iron, West Red Lake Gold Mines, Northisle Copper and Gold, Westport Fuels, US Gold, Orvana Minerals, Avino Silver & Gold, Pasofino Gold, & Mayfair Gold

July 5, 2025
Crypto Market Recap: Crypto Rallies As “Big, Beautiful Bill” Passes Congress

Crypto Market Recap: Crypto Rallies As “Big, Beautiful Bill” Passes Congress

July 5, 2025
  • About us
  • Privacy Policy
  • Terms & Conditions
  • About us
  • Privacy Policy
  • Terms & Conditions

Copyright © 2025 revenueagenda.com | All Rights Reserved

No Result
View All Result
  • Investing
  • Latest News
  • Editor’s Pick
  • Economy

Copyright © 2025 revenueagenda.com | All Rights Reserved